Mobile app · Startup MVP
BJJ
A mobile app for Brazilian Jiu-Jitsu gyms and practitioners, taken from a founder’s rough idea to a full product.
Client
Early-stage startup founder
Role
Lead UI/UX designer, end to end
Timeline
3 months, iterative
Deliverables
Flows, IA, wireframes, prototypes, design system foundations
The challenge
The product had two very different users: gym owners who manage classes and members, and practitioners who track their progress and connect with others. Both needed to feel at home in one app.
What I did
01
Ran competitive analysis and mapped the user journey
02
Created personas and empathy maps for gym owners and practitioners
03
Designed information architecture, user flows and wireframes
04
Delivered 120+ high-fidelity screens and design system foundations
120+
high-fidelity screens
3
months, iterative
2
personas researched
4
research methods: competitive analysis, journey map, personas, empathy maps
Client review
“He delivered on time and on budget everything that I needed from him. He really takes time to understand the problem domain at hand… Would recommend 10/10.”
Startup founder, BJJ app