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Saif Ali · Case study

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Web app · Upwork client · 2025

Apex

A fantasy esports web app where players join leagues, draft pro players within a credit budget, and score points from real matches.

Role

UX/UI and product designer, end to end

Timeline

About 4 weeks (Sep–Oct 2025)

Platform

Web app, desktop and mobile

Deliverables

IA, flows, wireframes, UI, design system, prototype, handoff

The challenge

Fantasy sports come with a lot of rules: leagues, credit budgets, lineups and live scoring. The product had to make joining a league and drafting a team easy to follow.

What I did

01

Mapped the sitemap, information architecture and user flows before any visuals

02

Tested three wireframe layouts for the draft screen, the core of the product

03

Designed the full UI with a dark, high-energy visual style

04

Built a design system and clickable prototypes, then handed off to developers

20

desktop screens

5

mobile screens

9

component sets

3

prototype flows

Client review

“Working with Saif was a breeze. It didn’t take long for us to get on the same page and produce the required for my project. Time estimates were respected and quality was high.”

Founder, Apex · Upwork review, 5.0